Want thousands of eyes on your listing?
We can do that for you.
Done for you ad placement, landing page, and follow-up for your listings.
Here's what you get:
$300 in Ad Spend Included
Thousands of Quality Views from buyers on Your Listing
Automated Follow-up to Interested Buyers
A Custom Landing Page for Your Listing
A Summary of Your Campaign For Your Seller
Submit Your Ad Info Here (48 Hour Turn Around):
The Answer to "What do you do differently":
You know how it's hard to show sellers that you're doing something truly unique and different than what other agents are doing? Our Digital Farm strategy solves that by enabling you to target buyers in a brand-new way that other agents don't even know is possible.
Imagine being able to tell your sellers that you can target buyers by...
Getting thousands of quality eyes on their home
Reaching buyers based on their home search trends on Google
Attract serious buyers by filtering for household income
Highlight features that match what buyers want in a home
Step 2: Send a Video introduction of yourself
Your first interaction is critical, so let's "WOW" them! An easy, unique, and powerful way to get their attention and separate you from the pack is to send them a video text.
Sending a video tells your lead that you're real, you're professional, you're local, and that you do things better and differently than everyone else (because no other agent is sending personalized videos, are they?).
Further, sending a video shows them that they will be safe in your hands. Because, let's face it, the blunt truth is that a big reason why your leads don't want to meet with you is because you're still a stranger and they have no idea if you're a weirdo or a creep. So, they'd rather be safe than sorry, which is the reason behind their resistance to get together.
... To overcome this quickly and easily, SHOW them you're not a weirdo or a creep. SHOW them that you can be trusted and that they are SAFE with you by sending a personalized video introducing yourself.
Pro Tip: Hold up a white board/piece of paper with their name on it.
How To Film Your Follow Up Video:
Once you have the Lead Connector App downloaded, sending your video follow-up is easy. Follow the tutorial by clicking play here.
Buyer Scripts:
Here's exactly what to say and do to properly and effectively follow up with buyer leads.
Framework for Video:
"You found me on YouTube and I'd love it if you could tell me more about [THEIR INTERESTS]. Please share more details so that I can [GIVE YOU A HUGE BENEFIT]. It's currently [date and time] and I'm going to [tell them what's happening next]."
When you put it together, the script would sound like this:
"Hi [LEAD NAME], I'm [YOUR NAME]. You found me on YouTube and I have a quick question and am hoping you can help...I'd love it if you could tell me more about what's important to you about [interests - HAVING A 3-BEDROOM, SINGLE-FAMILY HOME WITH BIG BACKYARD] .
Please share more details so that I can [benefit - ENSURE YOU'RE SEEING EVERY SINGLE HOME , AS SOON AS IT'S AVAILABLE, SO THAT YOU DON'T MISS OUT ON YOUR DREAM HOUSE].
It's currently about 3pm on Friday the 8th and I'm going to give you a call in about an hour so we can talk about all this."
You will deliver this message via a video text to introduce yourself.
Seller Scripts:
Here's exactly what to say and do to properly and effectively follow up with seller leads.
Framework for Video:
"You found me on YouTube and I'd love it if you could tell me more about [THE UPGRADES THEY'VE DONE]. Please share more details so that I can [GIVE YOU A HUGE BENEFIT]. It's currently [date and time] and I'm going to [tell them what's happening next]."
When you put it together, the script would sound like this:
"Hi [LEAD NAME], I'm [YOUR NAME]. You found me on YouTube and I have a quick question and am hoping you can help... I'd love it if you could tell me more about [upgrades - THE KITCHEN RENOVATION YOU'VE DONE].
Please share more details so that I can [benefit - TELL YOU HOW MUCH MORE I CAN GET YOU FOR YOUR PROPERTY AND ENSURE YOU GET EVERY PENNY YOU DESERVE].
It's currently about 3pm on Friday the 8th and I'm going to give you a call in about an hour so we can talk about all this."
You will deliver this message via a video text to introduce yourself.
Frequently Asked Questions
Can you generate leads with the Digital Farm?
Yes, our team will build a custom landing page for your campaign and property in order to gather information on buyer leads specifically interested in your home.
Can't I just Boost a Post on Facebook?
We've been running social media ads for over a decade. In all honesty, the difference between YouTube and Facebook is quality of each view. On YouTube you have the opportunity to pull from data that Google gathers on each individual, including recent searches, website visits, and household income. They are incredible different systems, with very different intent.
What do I want to highlight with my sellers regarding the value of the Digital Farm?
All agents get asked the question "what are you going to do to sell my home that's different from everyone else?" One unique way to answer this is that you do YouTube Advertising. And, in particular, what you want to stress is that you can target people in your local area, who have searched for their type of home, and who are likely to have money. Further, you can let your sellers know that you will provide stats on how many people watched the video, for how long they watched, if they clicked, among other valuable stats.
These types of "vanity metrics" can help you to also give your seller insight as to when it's appropriate to make adjustments, such as pricing changes.
Where can I see these stats to show my seller?
At the end of your Digital Farm campaign, our team will create a PDF report for you to provide your seller on the results of your campaign.